Tuesday, October 18, 2011

Post Classified Ads

To post classified ads, one needs to identify a forum where his or her advertisement will receive a higher exposure to the targeted audience. In conventional media, classified advertisements were the reserve of the print media. This included newspapers and magazines. With the internet revolution and the increased use of technology, forums where one can post classified ads have diversified to include online sites. Classified advertisements are specific type of advertisements, which are categorized into different sections. They are usually published in the same style, size and typeface. Although the conventional classified advertisements were without illustrations, people now use illustrations on the classified sections of either traditional media or internet site.

To post classified ads, businesses or individual service or product sellers realize that their listings will be published in a set section of a publication, electronic media (radio and TV) or the internet. Usually, the classified ads section attracts fewer costs than other forms of advertisement. Because of the affordability presented to the public, the classified section attracts many small advertisements, which form a major source of revenue for the publisher. The section is beneficial to advertisers because apart from being affordable, the advertisers who post classified ads are assured that their adverts would be read by different people who read the section daily seeking products or services in real estate, the employment sector, automotive section, legal notices, lost and found section and personal section among others.

Small business owners or individuals are able to target a wider market when they post ads. This is because unlike large businesses, the small businesses or individuals can barely afford or sustain regular advertisements in the main media segments. In additional to the traditional media and the internet, one can post classified ads on radio and TV. Online classified advertisements do not adhere to the per-line pricing, as is the case with traditional media. As such, online classified are longer than the typical classified advertisements published in print or broadcast media. In addition, post ads are more searchable than the offline classified ads.

Individuals or small business owners who post ads online have a wider market than those who post the same on local paper, magazines or newspapers. This is because the internet has a wider scope and longevity. Unlike dailies or magazines whose audience is restricted to specific days or a short period of time, online advertisements are timeless as long as the product or service is still valid. Because the classified advertisements are free regulatory and usually made on low-cost structures, some sites allow people to post classified ads free. By doing this, the websites not only attract advertisers, but also a higher number of people visiting the site in search of different items.
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Free Classified Ads and Their Benefits

In this day and age there are not many things that are absolutely free, well, free classified ads are one those things in life that are positively free! These classified ads have been around for as long as most of us can remember and the benefits for these ads are absolutely countless. Free classified ads are multipurpose and there are so many situations in which they will be helpful.

If you are looking for an affordable way to advertise to a large crowd, these types of ads are perfect for you! They are inexpensive; a lot of people read them and you will save yourself some money in advertising when you opt for the classified ads. The way that it used to be back in the day, classified ads were strictly for the newspaper, but now there are things like the penny saver, clip saver and all different kinds of coupon books that have inexpensive classified ads in them. These ads usually come in the mail to all sorts of different people, so you never know how many readers you will be reaching when advertising with one of these ads!

Another great idea is posting your ad on the Internet. Since the Internet boomed it has opened up so many different options for local and world-wide advertising. For instance, if you live in Detroit, you ad could be read by someone in California. While some of the websites that these types of ads are posted charge, there are many different websites that offer to post your ad for free!

The classifieds have many advantages, for many different types of people. It is not always necessary to be selling things. A lot of people use the classifieds to advertise. For example, if you have a web site or blog which you use to make money, you can drive new traffic to your site by advertising in the classifieds. When you advertise with a classified site that does not cause money, the income generated by the new traffic is all yours. It is complete profit. This is excellent for the professional blogger especially. Likewise, if you advertise a business or company web site, you could find yourself making tons of new sales.

However, a lot of people do use free ads to put things up for sale. They might be selling products and they might be selling services. Because graphic artists and writers can do their job anywhere, they can find a lot of success with classified ads. Many other types of people can as well. Putting yourself out there with the help of a classified ad can really give your business a jump start. Needless to say, it can also increase your target market. This in turn can expand your client list.

Of course people do not just sell themselves, as it were. They sell any number of products as well. Whatever you are selling should be easy to ship - unless of course the buyer is willing to pay for shipping. Regardless, you will reach many more people with a classified ad.

You can plainly see why classified ads are so beneficial. That they are free only makes them more helpful. Taking advantage of free ads in particular can be a lifesaver, especially given the current state of the economy. After all, the more people you reach, the better your chance of buying, selling, or simply finding what you need.
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Key Secrets to Making a Fortune With Classified Ads


Are you ready to make money - lots of it? Can you spare a little time and just a few dollars? If you are prepared to fulfill your dreams and realize your goals, mail order classified ads are your ticket to success.
You have what it takes - right now. Classifieds are the best dollar-for-dollar return in advertising, and you can earn a high profit on your product investment.
Classified ads are the easiest to write, the easiest to place, and cost the least. They require only a simple follow-up, and bring in hundreds of dollars of sales.
People read classified ads for a purpose. They aren't interrupted - as in most advertising - and are specifically looking for products, services and information that appeal to them. As well-placed classified ads will bring hundreds - thousand - of replies month after month, year after year.
You don't have to have a special background to make money with mail order classifieds. Any beginner can realize a steady second income or develop a stable, full-time business through classified ads.
But you have to be persistent. You must WANT TO MAKE MONEY, and be willing to stick with it. If you do, you will find that being successful is easy - just follow the steps, one by one, climbing the ladder to the top.
WHAT SHOULD I SELL?
Take a look at the classified ads in the magazines and tabloids you read. They are filled with offers for services, products and information. And they sound good. The ads show enthusiasm about the materials being offered.
THE 2-STEP APPROACH
The proven method of selling mail order items of information is called the two-step approach. Basically, you place a short classified ad in the back of a magazine or tabloid. The ad does not mention price, but tells the reader to write for free details. Once you have an inquiry, you then send information concerning what you have to offer, and watch those orders pile in. Essentially, a mail order classified ad buys a name and potential business. It may just break even with the actual orders placed. The real money comes from subsequent sales.
WHY NOT CHARGE IN THE CLASSIFIED?
You'll get far more responses from an ad for free information than you will for goods - at any price. And, since you want a POTENTIAL BUYER, you'll have more inquiries for materials you want to sell later.
Charging a small fee to cover postage or the cost of the inquiry will never make you break even - people won't be bothered. And a small fee doesn't necessarily weed out non-buyers. If you find your classified is pulling people who aren't interested in your offer, you can change the advertisement to be more specific as to what you really have for sale.
WHERE TO PLACE CLASSIFIEDS
The best advice in placing classifieds is to follow the leader. Find where other goods in your category are being sold and do the same. The mail order business is not a place to be real different - especially as a beginner. Although your product must have an appeal different than the others. Stay with the pack and advertise in the same publications.
Look for repeat business. You can review back issues of publications at your library or buy some copies of the publications you might advertise in. If a certain ad has appeared time after time, you can bet it's a winner.
WHAT IS TESTING?
The most important element in mail order advertising is to test. Not only do you need to find out if your product will sell, but you have to find out what the best price is.
Testing is the name of the game - and this is where you need perseverance. Don't get discouraged. GIVE IT A TRY. Because of the low cost of placing classifieds, it's worth it to keep it going. YOU CAN PROFIT.
TYPES OF ADS
There are three types of classified ads - qualified, partially qualified, and blind.
KEYING THE ADDRESS
How do you determine what inquiry response came from which ad? You code the company name or street address so you can determine what ad pulled the response. This is called keying the address, and it's one of the most important tips in mail order classified advertising.
WRITING CLASSIFIEDS
Writing your own copy for a classified ad is easy. There are so few words you need to use that you don't have to worry about being a writer or a professional in advertising. You are your own expert in selling your product.
SAVE MONEY PLACING ADS
Most classified ads are billed a certain charge per word, so you want to keep your words important and precise. Once you have written your ad, take a closer look at it. Can you eliminate extra words without changing the meaning?
RESPONDING TO INQUIRIES
Once you start getting responses from the classified ads, you should send out your sales literature immediately, definitely within one week. The goal is to convert the inquiry into a sale and convert the sale into PURE PROFIT.
THE RESPONSE PACKAGE
A typical mail order package - called a conversion - consists of a personal letter, a brochure, an order form, and a return envelope. How elaborate you wan to make your conversion depends on how successful your product seems to be selling and how much money you want to invest.
HOW TO PREPARE SALES LITERATURE
The sales letter promotes you as well as your product. It is a personal appeal to a potential buyer. You want the person to feel special and have a reason not only to look through the rest of the literature, but TO BUY YOUR PRODUCT.
ORDER FORMS
If you have only a one-page sales pitch, you need to provide space for an order form. It should be well-defined by a line or dotted line around it, and should be large enough for someone to write in the information. If you plan to send out a complete packet with sales letter and brochure, print up separate order forms.
PRINTING A BROCHURE
Preparing a brochure or sales catalog is not as difficult as it may seem. It doesn't have to be a glossy, four-color fancy booklet. You can send out even a one-page description of the product and an appeal for ordering.
MAILING
You can obtain a bulk rate permit at the post office if you send out at least two hundred identical pieces at a time. They must be presorted for destination. The bulk rate cost is lower, but it takes much longer for the mail to be delivered.
KEEPING RECORDS
It is extremely important to keep accurate records in mail order. It is only through these record sheets that you can determine which ad pulls the best, which advertising lead is the most enticing, and how well your product is selling. Good records are the follow up of good testing.
HOW TO CALCULATE PROFIT
Total the amount of cash sales. That is your gross profit. Subtract the cost of the product. Subtract the cost of the product. Subtract the cost of mailing. Subtract the cost of conversion and the cost of the ad. That is your net profit, the one that counts. Just stick with it, and you can WATCH THAT PROFIT GROW bigger and bigger each ad, each conversion, each sale.
EXPANDING AND GROWING RICHER
Over the years, good buyers purchase many times your initial investment in classified ad space. A first buyer indicates a second sale; after that, you have a regular customer who may purchase for years.
EXTRA APPEALS
Once you get rolling with your mail order business, you can try any number of incentives to solicit orders. You can offer a free gift - or free anything - certificates, coupons, fabulous prizes.
SATISFACTION GUARANTEED
Not only must you print a guarantee in all your ads and sales literature, but you must honor it. Never send inferior merchandise; never take a chance on faulty mailers or guess lower on postage. Deliver a complete product.
MAKING MORE FROM A WINNER
You've got a successful product. The conversion for orders is high, refunds are low, and the draw form the classified ad is great. How can you make more money - even if you think you've saturated your market?
YOU AND THE LAW
You do not need a special federal or state permit to operate a mail order business. The material you sell must be legitimate however, and you cannot be deceptive or misleading in claims or advertising.
ACT NOW
Classified ads are the best way to make a high income return from limited sources. You can buy the extras you've wanted, send yourself on an exotic vacation - even create a profitable yearly income.
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Testing the Efficiency of Free Classified Ads

Without testing you will never know how good or how bad your ads performed. Before the advent of internet, advertisers used to test classified ads quality using certain techniques. However, there were no such things called free classified ads then.

Free or paid, you are spending your time with classified ads and you need results from paid or free classified ads. Even in case you are getting an opportunity to list your product for free, you still need to test the effectiveness of the free offline or online classified ads.

The techniques that advertisers employed to test the success rate of an ad were quite simple. To test the effectiveness of the words used or to test which paper give maximum mileage to the ad, advertisers use specific telephone numbers or post box numbers.

By noticing which extension phone ringed the most and which post boxes filled up, they could measure the effectiveness of the ad. For each specific ad, they used to give a telephone number with a certain extension number. The extension number is their code for an advertisement that appeared on a specific newspaper.

With free online classified ads, it is easier to trace the effectiveness of an ad. Checking the server statistics, one can identify which ads performed well and which sites were good for classified ads placement.

Always have two sets of classified ads copy. Continuously test both the copies under similar conditions. Identify the one that performs better.

Don't throw away the less performing ad. Give the second classified ad copy some modifications. Again test the two ads by exposing both of them before the prospective customers. This kind of testing never ends and you continue to better your ad campaign.

Equally important is channel testing. Which online free classifieds are giving you the best results? You can borrow the same technique that newspaper advertisers applied to test the effectiveness of classifieds ads even today. Have separate toll free numbers to give your prospective customers. Monitor the number of times each toll free number rings. This way you test the effectiveness of your ad quite efficiently.

Which are the common classifieds ad copy writing techniques that bring the best results? Over time it is noticed that the classified ads that describe the product without adjectives convert best. However, it is also OK to use occasional adjectives like 'excellent quality'. Otherwise avoid exaggerations that people may not believe.

One thing to keep in mind while writing classified ads is that people actually are looking for the product. Otherwise they will not be looking at the automobile classifieds section of local newspaper.

People also reach the pages of free online classifieds ads pages by searching for the product, using the exact words - like Ferrari 1997 or Mason in LA. Thus the point in writing classified ads is to use the exact words that clearly describe your product.

With online free classifieds ads you may even have the option to use one or more photos of the product. A photo gives more mileage to your classified ad.
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Classified Ads: The Place To Go

Classified ads are the short term for classified advert or advertisement that is a usual sight to be found in the newspapers and other periodicals and now even online. Finding anything, particularly job vacancies, selling and buying of goods that could be a wholesale, retail, brand new or second hand will be easier for everyone in just one glance at the classified ads.

Apart from that, you can find other things such as car and boat rentals, renting or buying a house, electronic gadgets, or anything under the sun, which is also common merchandise in the market. It some cases, they are being posted by some advertisers free for limited information only.

But if you want to have your postings depending on your business reasons, then it will be the time for you to pay them based on the rules provided by the publishing company where you will place your advertisement-especially when you intend to sell something.

You may put every detail depending on the agreement you have with in-charge person. This and more will absolutely be absorbed when you continue reading this article. Thus, this article is made to allow you to acquire more information about the classified ads. Since classified ads can be so helpful to your business, you must know the proper way of making it.

To begin with, most businesspersons, or even anybody, are using classified ads, especially when they have something to sell. It will make their businesses progress and improved. The most common today is the online classified ads. Making your ads online is giving life to people because most of the people worldwide make use of the internet every single day. They also use the internet for easy access and so you have great chances to succeed here. Every now then, people just go to different sites, check every detail of the item which they want to buy. The simpler your advertisement is, the better for the people to visit them, and of course, you have to include prices so that people would know if they could really afford getting your item.

Every item is categorized based on their use so you must identify if they are brand new or the penny saver. In addition, you should put descriptions in every product to provide enough information about them. Last but definitely not the least is to place your contact information to provide the interested consumers and other people who would like to make business with you. The best thing about classified ads software is that it is not needed to be downloaded anymore and they are free ads.

The free classified ads contain benefits for both client and buyer. Most of the buyers come to see the products in this portion. In fact, more and more businesses make a good investment in terms of expanding their resources in online advertisement. For clients who desire to purchase something and have not come across to travel far, then their best option is to seek the section of the newspaper classified ads or in the internet that in just a click away, they can get anything that they want to search about. Everyone will get the chance to save to money and time.

The newspaper, magazines, and the like are the usual local classified ads. The merchandise that you will normally find here are all in discounted rates or offers a great off-the-price promo without compromising the quality and without having lesser competition for buying products as compared to the ads through means of internet.

Apart from the products, you will also notice some local job listings that enable unemployed people to get a good job urgently. This is the traditional way of getting a job and others still use them especially if the job is just around the corner. Local jobs normally requires employee from easy reach. You will also get the chance to see local personals dating. However, local online dating has emerged over the years, local casual encounters still happening to create great way meeting new and interesting people. Free pets such as personal adverts are highly recognized to be very effective.

Whatever type of classified ads you have and that you are offering, people will a way to make it very effective and convenient for both parties. It provides mutual benefits, first to the businesses to be known and to have greater consumers and clients and for the consumers to have an easy access to whatever they need. Indeed, classified ads are part of the lives of people all over the world.
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